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Organize leads, customers, and sales opportunities in one simple CRM built for startups. Track conversations, follow-ups, and deals in one place — without complexity or enterprise overhead.
A simple tool to keep track of leads, customers and sales opportunities
Add and organize leads and customers in one place. Track conversations, relationships, and sales status in a simple startup CRM.
See all your active sales opportunities in one view. Track deals through stages and monitor pipeline status in a simple startup CRM.
Set reminders to track follow-ups with contacts and deals. Never miss important conversations or sales opportunities in your startup CRM.
Save notes and information about each contact. Track conversations, relationships, and sales history in a simple startup CRM.
Get notified when something needs your attention. Keep track of follow-ups and important activities.
See an overview of your contacts, active deals and pipeline. Get insight into your sales activity.
As a startup grows, keeping track of leads, contacts, and follow-ups becomes increasingly difficult. Conversations happen across emails, meetings, and notes, and important opportunities easily slip through the cracks. A simple CRM gives startups one centralized place to manage all customer interactions.
With all your contacts and sales opportunities in one place, you can easily see what's happening. Who have you talked to? What's the status of different opportunities? What do you need to remember to follow up on? It's about getting visibility so you can focus on what matters.
When you can see all your contacts and activities in one place, it becomes easier to prioritize. You know exactly what needs your attention, and you avoid things falling through the cracks. It's not about complex automations – it's about having a system that helps you keep track of what's important.
For startups, it means less stress and better visibility. You always know where you stand with your contacts and sales opportunities, and you can focus on building your business instead of searching for information.
This article explains how to systematically build and operate a behavioural lead-scoring engine within your CRM sales flow – including step-by-step workflows, measurable benchmarks and decision logic.
Rasmus Rowbotham
A lead is a person or company showing potential interest; a deal is a tracked sales opportunity with value, probability, and a target close date. This guide translates the distinction into concrete data structures, validation rules, and workflows that improve pipeline quality and forecasting.
Rasmus Rowbotham
CRM stands for Customer Relationship Management – both a method and a system that unifies customer data, deals, and follow-ups in one place. This guide explains what CRM is, when to use it, and how to set it up step-by-step.
Rasmus Rowbotham
A practical step-by-step guide for beginners who want to get their CRM running fast. Clear setup for leads, pipeline, and automation – no complexity, just results.
Rasmus Rowbotham
Great sales teams don’t measure success by call counts or meetings – they measure behavior. This guide shows how to implement Activity Intelligence in your CRM to track, analyze, and optimize real sales impact.
Rasmus RowbothamWhat other founders have to say about Foundbase.
Yes! Our CRM is completely free to use with unlimited contacts and deals. No credit card required to get started.
We focus on simplicity and visibility. A tool that helps you keep track of contacts and sales opportunities without unnecessary complexity. Built for startups who need a system that works, not one that takes weeks to learn.
You can create deals and move them through different stages as they progress. See all your active sales opportunities in one view, and keep track of the status of each one.
Yes, you can set reminders to remember to follow up with contacts and deals. It helps you keep track of what needs to be done next.
Absolutely! Works perfectly for solo entrepreneurs to growing teams with role-based permissions.
No limits on contacts, deals, or users. The system grows with your business.
Simply sign up – no credit card needed. You'll be up and running in minutes.
Yes, all data is encrypted, hosted in the EU, and fully GDPR compliant. Security is built-in by default.
When you're building a startup, every customer interaction matters. But as your business grows, tracking conversations, follow-ups, and sales opportunities across email threads, spreadsheets, and sticky notes becomes impossible. A CRM system centralizes all customer data, giving you a single source of truth for every lead, contact, and deal.
Startups face unique challenges that enterprise CRMs aren't designed to solve. You need something that works on day one, doesn't require weeks of training, and scales as you grow. Foundbase CRM is built specifically for early-stage teams who need visibility without complexity.
The difference between a startup that closes deals consistently and one that loses opportunities is often just organization. When you can see your entire sales pipeline at a glance, know exactly who needs follow-up, and track every conversation, you make better decisions and close more deals.
Most startups start with spreadsheets or free tools that quickly become unmanageable. Contacts get duplicated, follow-ups slip through the cracks, and you spend more time searching for information than actually selling. This is where a proper CRM system becomes essential.
Enterprise CRMs like Salesforce or HubSpot are powerful but overwhelming for small teams. They require extensive setup, complex workflows, and often cost hundreds per month. For a startup with 5-10 customers, this is overkill.
The ideal CRM for startups balances simplicity with functionality. It should let you add contacts quickly, track deals through stages, set reminders, and see your pipeline at a glance—without requiring a dedicated admin or weeks of configuration.
Enterprise CRM systems are built for large sales teams with complex workflows. For startups, this often results in unnecessary complexity, long setup times, and high costs.
Foundbase CRM is built specifically for startups. You can start tracking leads and deals in minutes, without configuration or training. It focuses on the essentials: visibility, follow-ups, and a clear pipeline.
Our pricing model is also startup-friendly. Instead of charging per user or per contact, we offer a 30-day free trial so you can see if it fits your workflow. After that, our plans scale with your team size, not your contact count.
The key to effective CRM usage is consistency. Make it a habit to log every customer interaction, update deal stages regularly, and set follow-up reminders immediately after meetings. This ensures nothing falls through the cracks.
Start simple and add complexity only when needed. Don't try to track every possible metric from day one. Focus on the basics: who you've talked to, what the status is, and what needs to happen next.
Use your CRM as your single source of truth. Instead of keeping customer notes in email, spreadsheets, or documents, centralize everything in your CRM. This makes it easy for your team to stay aligned and ensures continuity if team members change.
For startups, a CRM is most effective when it becomes the single source of truth for all customer interactions.
Startups managing their first customers
Small teams juggling multiple leads
Founders tracking sales conversations
Solo entrepreneurs building customer relationships
Early-stage companies outgrowing spreadsheets
B2B teams managing complex sales pipelines