Built in the EU

Workflow automation that connects CRM, tasks and contracts

Automate recurring tasks, reminders and handoffs in Foundbase — so the team spends time on progress while sales, delivery and contracts stay connected.

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Rasmus RowbothamSimon SkytteThor Schriver
Used by 300+ companies

When repetitive processes take time from meaningful work

Many teams spend hours on manual follow-up: lead reminders, contract status, handover from sales to delivery. It must happen — but it rarely creates value on its own.

Automation works best when it builds on data the team already has in Foundbase. When a deal closes, tasks can be created. When a contract is sent for signature, reminders can start. When a deadline approaches, the right team can be notified.

Why teams choose workflow automation in Foundbase

Less operational friction in day-to-day workflowsMore consistent follow-up and execution qualityBetter capacity use across the teamFaster response to critical process signalsAutomation across CRM, contracts and projectsFewer manual steps between sales, delivery and follow-up

Foundbase brings CRM, projects, contracts, budget and integrations together. That makes workflows stronger because automations can react to events across modules — not only inside one isolated tool. The result is more reliable follow-up, fewer delays in handoffs and a team that can focus on work that actually moves the business forward.

Automation focused on daily operations

Build workflows that react to events in CRM, tasks and contracts — so the next action happens automatically when status changes.

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Event-driven rules

Define actions that trigger when status changes, deadlines approach or data updates occur.

Automated reminders

Send reminders to the right roles at the right time — so follow-up work is not missed.

Time-based actions

Schedule actions around deadlines and SLA windows — for more predictable operations.

Standardized task flow

Activate fixed process steps — so teams follow the same quality-assured operating rhythm.

Queue-based prioritization

Automatically prioritize work queues — so critical items are handled first.

Continuous optimization

Refine rules without disrupting operations — and improve workflows as new insights emerge.

How teams use Foundbase for automation

Companies use Foundbase workflows to automate follow-up and handoffs — with fewer manual steps between CRM, contracts and projects.

“I have been looking for the right functional and user-friendly tool that can help with everything from project management, financial management, sales work, etc. The answer to this is Foundbase.”

“Foundbase has become my go-to tool for creating structure and focus in my workday. It shows me which tasks matter most today and gives me peace of mind because I know exactly what to sit down and start on.”

“What helped us most was the CRM and AI import. We imported more than 1,000 leads automatically, which made the overall onboarding process fast and smooth.”

Common automation flows

Examples of workflows companies automate in Foundbase — from sales and contracts to delivery and follow-up.

Lead follow-up with timing rules

Trigger reminders and next steps when a lead has not been contacted within a defined time window.

Deal handover to delivery

When a deal closes, tasks and ownership are created automatically — without manual coordination between sales and project.

Contract flow with status

Automate reminders and status updates in contract cycles — so everyone sees the latest required action.

Operational alerts for risk signals

Define triggers for critical events — so the right people are notified quickly and can respond on time.

Guide: Workflow automation for companies and teams

Why workflow automation matters

As teams grow, more repetitive processes appear: lead follow-up, handover from sales to delivery, contract reminders and status updates across departments. Much of that work must happen — but it rarely creates value on its own.

Workflow automation makes sure the right actions happen at the right time — without someone having to remember manually. That creates more reliable follow-up and fewer delays in handoffs.

For companies and teams, the point is to free time for work that actually moves the business forward — not to administer routines the system can handle.

With Foundbase, automations can connect to CRM, contracts, projects, budget and integrations — so workflows react to events across the full platform.

Common challenges with manual processes

Many teams manage follow-up through calendar reminders, internal messages or personal notes. That works with a few relationships — but scales poorly as volume and headcount grow.

Handoffs between sales, delivery and finance are often missed or delayed because nobody has visibility into when the next step should happen.

When automation lives in an isolated tool, it cannot react to what happens in CRM, contracts or projects. That limits value and creates new manual steps.

The ideal setup should automate processes the team already follows — without requiring complex setup or a dedicated technical team.

How Foundbase helps with automation

Foundbase brings CRM, projects, contracts, budget and integrations together — so workflows can react to events across modules, not only inside one isolated area.

When a deal closes, tasks can be created automatically. When a contract is sent for signature, reminders can start. When a deadline approaches, the right team can be notified.

Workflows can be combined with manual control so the team can intervene in special cases — automation supports operations, it does not replace them.

Because Foundbase also has integrations and API, automations can affect data both inside the platform and in external systems — so processes stay connected across tools.

Best practices for workflows in daily work

Automate the processes that repeat most often and carry the highest volume — for example lead follow-up, deal handover and contract status.

Start simple with one flow, measure the effect, then expand. One stable workflow is better than five half-finished ones.

Define clearly who owns responsibility when an automation triggers — and when the team should be able to override manually.

Review workflows regularly. When processes change, the rules need to change too — otherwise automation creates new workarounds instead of removing them.

Automations that support the rest of the system

Workflows create the most value when they connect sales, delivery, contracts and data. These modules in the system are often part of automation flows.

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CRM

Automate follow-up on leads and deals — so sales work keeps momentum without manual coordination.

Learn more about our CRM system

Contracts

Trigger reminders and tasks in contract flow — from draft to signature and renewal.

CRM with contracts and follow-up

Project management

Create tasks automatically on status changes — so delivery starts when sales or contract is ready.

Project management with tasks, deadlines and ownership

Integrations

Use external events as triggers — so data from other systems can start workflows in Foundbase.

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Want to know more?

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See the platform in action and get a quick overview of the core workflows.

Simon SkytteLasse, Foundbase teamRasmus Rowbotham

Let's show you what Foundbase can do!

We're always ready to show you what Foundbase can do. You're also always welcome to visit our lovely office in Odense, Denmark

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Workflow automation FAQ

Begin with high-volume recurring workflows such as follow-up, handoff and status reminders.

Yes. Automations and integrations require the Growth plan in Foundbase.

Yes, workflows can be combined with manual control so the team can intervene in special cases.

Measure outcomes continuously and adjust rules — so automation supports execution instead of creating new complexity.

In Foundbase, workflows can react to events across modules — for example when a deal closes, a contract is sent for signature, or a deadline approaches.

Yes. Workflows can update data inside Foundbase or through integrations and API — so automation can also affect external systems.

Start with one simple flow on a limited process, watch the results for a few days, then expand the rules — so you can adjust without affecting all of operations.

Build on fixed, recognizable processes and reuse templates. Once the base flow works, you can add more triggers and actions without redesigning the whole setup.